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What is Social Media?
Social media is a form or communication through which users create virtual/online communities to share information, ideas, experiences, personal messages and other graphic content such as videos, photos, memes, etc.
Why Your Organization Should Be Using Social Media
Every day, billions of people and businesses worldwide spend hours reading and posting messages, photos, articles, videos and other types of information and content on virtual social media networks like Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin and others. With such a far-reaching scope, it’s no wonder that these virtual social networks have become such a valuable tool for businesses and organizations that use them for marketing, sales promotion, brand presence, community engagement, reputation management, customer service, and other reasons.
Effective social media management is much more than just posting. Understanding proper optimization on social networks can be complicated and more involved than what many businesses think. What works for big companies may not work for small-to-medium-sized enterprises. PR911 can help your company get established and connecting with people on these social networks.
PR911 Social Media Services
Channel/Service Selection
We help determine which social media channels are best for your type of business and market.
Strategy Planning
We research various aspects of your company and available social media platforms and develop a plan customized to your business.
Accounts Creation and Branding
We create all necessary accounts, incorporate your company branding, and get you started with content and posting.
Content Creation
We create a content plan and social media content that is engaging, interesting and tells your story.
Content Publishing
We publish and manage your content so that it is always professional, accurate, non-offensive, and timely.
Research and Analysis
We monitor and research your social media results and help your company make needed adjustments along the way.
Monitoring and Analysis
We monitor and analyze your current social media posts to identify opportunities, avoid problems, observe feedback, and ensure that you are staying true to your goals and desired outcomes.
Campaign Management
We plan and manage social media campaigns that are targeted specifically to a product, service or company goal.
Education and Advising
We help your organization better understand social media dynamics and trends so that you can make the best decisions.
Average Daily Time Spent on Social Media
Popular Social Media Platforms Used For Business
Why Your Organization Should Be Using Social Media
1
Customer and Audience Engagement
Unlike traditional one-way media, social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand.
2
Cost
Social media is a cost-effective marketing and communication tool. It’s free to join social media networks, post content, respond to user comments, and more.
3
Reach
Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social.
4
Search Engine Visibility
Social media profiles help you dominate first search result page in a more natural way, which further increases profits.
5
Sales and Business Leads
Driving sales is seen as one of the biggest merits of social networking sites. All the social media channels have well-defined marketing machineries in place to help brands connect with their target audience.
6
Crisis Communication
Crisis happens in business and non profit organizations. When time is crucial and you need to get information or company statements out to the public, there's no faster way to then social media sites, especially Twitter and Facebook.