Client Case Study
Ongoing Marketing Support for a Disaster Cleanup Undergoing Change
3D Disaster Kleenup
SOLUTIONS PROVIDED:
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Ongoing marketing support for a small, growing business
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Branding and corporate identity: company logo development and redevelopment
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Copywriting and messaging
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Tagline development
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Company brochure
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Staff business cards
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New service rollout marketing and branding
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New service advertisement and handout
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Website
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Staff email accounts setup and IT assistance
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Headquarters building signage
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Directory listing art
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Tailgate marketing
PROJECT OVERVIEW:
PR911 was retained by this company to provide ongoing marketing, communications and other business services to 3D Building systems for a few years which happened to be their largest period of growth.
Corporate Identity, Branding, Service Logo
Mr. Dawson had ran 3D Building Systems for 25 years and handed the company off to his son. Their original logo had been around for 25 years owners but only existed in paper form. The company originally asked us to rebuild their existing logo, clean it up and digitize it. A few years later, the company joined the Disaster Kleenup International group and PR911 was asked to design a new logo that represented the old but brought them into the new modern era of Disaster Kleenup International.
Copywriting, Content & Messaging
PR911 provided writing, content and message development services for 3D's marketing efforts. We wrote copy for 3D's company brochure which included four insert cards targeting four distinct audiences. We also wrote the copy for 3D's Disaster Recovery Program service marketing materials that included a pamphlet, a new section on their website, a customer explainer packet, and a news release. PR911 also developed the company's key marketing and corporate messages that were integrated into all the company's communications and marketing materials on an ongoing basis.
Tagline Development
3D DKI needed a consistent message that best represented what the company did and wanted that messaged pushed out to potential and current customers, insurance adjusters and insurance companies. PR911 developed tagline options and 3D Disaster Kleenup went with:
Restoring Property
Rebuilding Lives
Securing Your Peace of Mind
Staff Business Cards, Company Letterhead, Envelopes
Company Website
Issues Identification, Mediation, Staff Moral Improvement
The owners of this Servpro franchise were having some employee moral issues and operation communication issues. PR911 met with the staff one on one to identify the underlying issues and presented the problems to the owners who agreed to put forth an effort to fix these staff issues that were causing problems.
Company Overview Pocket Brochure with Four Target Audience Specific Insert Cards
PR911 developed the company's overview pocket style brochure. The goal was to create an easy-to-handle sized brochure complete with four insert cards that targeted 3D's primary customers: insurance adjusters, homeowners and commercial facility owners. PR911 created a dark reversed out version along with a white version. The owners preferred to use this darker version with reversed out text in much of their marketing.
New Service Rollout: Pamphlet, Customer Wallet Card, Webpage, News Release
3D DKI needed a consistent message that best represented what the company did and wanted that messaged pushed out to potential and current customers, insurance adjusters and insurance companies. PR911 developed tagline options and 3D Disaster Kleenup went with:
Industry Directory Listings and Advertisements
Signage: Lighted Exterior Fascia Building Signage and Vehicle Signage
This huge lighted building sign was seen on the side of the 3D headquarters by hundreds of thousands of cars passing by on I-275 in Columbus. New vehicle signage was made for all of 3D's service vehicles after the name and branding change.
Event Marketing:
College Football Tailgates and Golf Tournament
