Client Case Study
Sales and Marketing Programs Analysis and Trouble-shooting at Servpro
Servpro
SOLUTIONS PROVIDED:
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Marketing planning, analyses, trouble-shooting, problem-solving.
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Analysis of annual sales and marketing programs.
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Program Return on Investment Analyses
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Development of advertisement and directory listing evaluation form.
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Development of annual master marketing plan.
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Development of advertising evaluation form.
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Development of customer contact tracking form.
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Development of educational program and small group programs evaluation form.
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Development of a post marketing program effectiveness evaluation form.
PROJECT OVERVIEW:
The owners of this Servpro franchise had a problem. Their sales and marketing programs lacked planning, structure and there was no program ROI . We were tasked with analyzing their sales effectiveness and develop some planning tools to help them achieve higher returns on their activities.
Annual Sales and Marketing Programs Planning
Marketing Programs Effectiveness Evaluation Tools
Issues Identification, Mediation, Staff Moral Improvement
The owners of this Servpro franchise were having some employee moral issues and operation communication issues. PR911 met with the staff one on one to identify the underlying issues and presented the problems to the owners who agreed to put forth an effort to fix these staff issues that were causing problems.